Mohannad El-Barachi

Mohannad El-Barachi

HANDLE_UNKNOWN

Co-Founder & CEO, Wrk Technologies | Chief Strategy Officer, AHOY (named May 2026) | Founder, SweetIQ (exited to Gannett, 2017)

📍 Montréal, Canada

OSINT Profile

Egyptian-born, raised in Montréal from the age of seven. Co-founded business-process automation platform Wrk Technologies in September 2019 and ran it as CEO to roughly 110 staff and a nine-figure acquisition agreement with Dubai's AHOY, announced 12 May 2026 from Web Summit Vancouver — the AHOY release names him Chief Strategy Officer in the same breath, and the announcement photograph captions him in that role. Before Wrk he co-founded and led SweetIQ Analytics as CTO then CEO: local-search and multi-location marketing, a $4.2M Series A in 2015, four consecutive years of +300% growth, sold to Gannett (NYSE: GCI, owner of USA TODAY) in April 2017 — a deal named Canadian VC Deal of the Year in 2018. B.Sc. Computer Science and Political Science, Concordia University. Operator-investor: Toric, RenderSEO, 8Twelve Mortgage, M3DG Ventures, Plaza Ventures venture advisor, C100 2022 fellow, Startupfest and Deep Tech Week speaker. CAPITAL, LABELLED: Wrk's tracked funding total is about $43.1M across three rounds (Series A $23.65M and $9.85M debt, both Feb 2022; seed $9.63M 2020) with OMERS Ventures, White Star Capital, Real Ventures, Desjardins, Silicon Valley Bank and angels — aggregated from pitchbook-tracked company data, so LIKELY rather than filed; a Deep Tech Week speaker bio rounds it to '$55M VC-backed'. No Wrk revenue figure is published. Public OSINT only; not investment advice.

Key Stats

~$43M

Wrk raised (tracked)

3 rounds, aggregated

~110

Wrk headcount (tracked)

aggregator

Gannett, 2017

Prior exit

SweetIQ

Nine-figure

Deal

agreement, not closed

CSO

AHOY role

named 12 May 2026

Portfolio & Corporate Structure

Wrk Technologies (operating)

Co-founder & CEO, Sept 2019 – 2026. BPA/execution platform for APIs, legacy systems, AI models and human-in-the-loop workflows; Montréal.

SweetIQ Analytics (founded, exited)

Co-founder 2010 (CTO, then CEO from 2013); local-search marketing for multi-location brands; acquired by Gannett April 2017.

AHOY (executive)

Chief Strategy Officer, named in the 12 May 2026 announcement.

Key Network

Jamil Shinawi — CEO of AHOY, the acquirer; named him Chief Strategy Officer (professional)Darshan Thakkar — CFO, AHOY — co-subject of the announcement photograph (professional)Gannett / USA TODAY — Acquirer of SweetIQ, April 2017 (acquirer)OMERS Ventures — Wrk investor (investor)White Star Capital — Wrk investor (investor)C100 — 2022 cohort fellow (community)

Jurisdictions & Locations

📍 Montréal, Canada — Residence📍 Montréal, Canada — HQ📍 Montréal, Canada — Event

Locale Coverage

Languages: EN FR AR RU ZH JA ES DE PT HI IT NL
Currencies: CAD AED SAR USD EUR GBP CHF JPY CNY INR USDC

Official & Verified Links

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Home metro · Montréal · Canada
Raised in Montréal; Wrk Technologies is a Montréal company. Pin is the city centroid.
Wrk HQ (corporate) · Montréal · Canada
1250 René-Lévesque Blvd W, Suite 2200 — corporate office listed on PitchBook for Wrk Technologies.
Announcement venue · Montréal · Canada
Grand Quai du Port de Montréal, 200 De la Commune St W — Startupfest 2026 panel.

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Event photo Toggle photo Mohannad El-Barachi — classified builders photo

Crunch / 24SIX9 founder group. Mohannad El-Barachi is captioned in the source frame (@alexdolbun) — he is not the front-most figure.

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